An eccentric German built up a major sports brand and built a paradise in Africa

David Owen
August 26, 2016

There is no way it is even remotely like Colonialism or exploitation like the past history of Africa. It could be a model for all of rural Africa to bring in money from tourism and to promote what they call the 4 C’s (more about that later). Most Americans think Africa is a lost cause but the only thing missing is the future. The future will happen with or without you. An eccentric German built up a major sports brand over the past 20 years and built a paradise in Africa. He spent a great portion of his fortune and donated his time to build an oasis in Kenya for the people that live there.

The brand is Puma, the third largest Sports lifestyle brand behind Adidas and Nike. Take a look at the logo, a puma. It’s a large New World cat, basically a cougar or mountain lion. Even though it’s not an African animal, the logo looks African and has helped fund African soccer teams and helped create and promote those soccer stars. In another sport and another continent the latest black sports star is Usain Bolt from Jamaica, a Puma man. Usain Bolt is a Jamaican sprinter. Regarded as the fastest human ever timed, he is the first man to hold both the 100 meters and 200 meters world records since fully automatic time became mandatory.


Zeitz Foundation was founded in Germany in 2008 by the business entrepreneur Jochen Zeitz, with the mission to create and support sustainable, ecologically and socially responsible projects and destinations around the world to achieve long-lasting impact and sustainability through the holistic balance of Conservation, Community, Culture and Commerce (the 4C’s) in privately managed areas. In Kenya, the philosophy is a reality at the 50,000 acre Segera Retreat.



Segera website:

Zeitz Foundation website: